Cameroon’s  coffee is mainly exported to Europe, particularly France and Italy, where it makes up just over one-third of all their exports. In the United States demand for this particular form of bean has steadily increased because specialty roasters prefer its taste characteristics and spicy aroma. The growing popularity in North America has fuelled export growth from regions such as Vietnam and India – which now account for almost two-fifths of world production between them compared with less than a fifth previously. This increase presents a challenge to traditional producing countries like Cameroon who have seen market shares erode due to competition from other markets gaining traction in terms of quality control measurements that take into consideration green grading , cup analysis and yield percentage . Of course there is undeniable potential for further development given the rising interest amongst consumers within high-growth areas such as China, Japan, South Korea Hong Kong & Singapore – although currently most remains underutilised by African producers so far likely hindered by complex regulations regarding importing certificatesas well as taxation issues related to fumigation requirements among others . Going forward continued investments in improving production standardsboth at farm level through innovative agronomic practicesadopting larger scale commercial farming concepts may prove necessary if this industry wishes to remain competitive